INNOFACTOR Prime^TM Marketplace offers a modern, secure marketplace for the most demanding applications. Both its visual appearance and functionality can be fully customised. All functions are accessed via a single user-management service and operating system. INNOFACTOR Prime^TM Marketplace, or just parts of it, can be combined with or incorporated into other INNOFACTOR Prime^TM software.

Product management

INNOFACTOR Prime^TM Marketplace offers a multilayer approach to product management. Products can be assigned different variations and can be grouped into any type of package. Prices can be specified for products and their variations, and images, brochures and other material can be attached to each product. Other pre-formatted information can also be stored on product cards.

Customer management

INNOFACTOR Prime^TM Marketplace includes an extensive customer database that allows the handling of individual clients or entire customer organisations and associated contact people. Customers register and update their own information via the Internet. Customer information cards automatically show all purchases that a customer has made and all messages they have sent. Special pricing terms for individual customers can be set.

Contents Management

The INNOFACTOR Prime^TM Marketplace publishing system can be used for WWW pages, intranets and extranets as well as for marketplace publishing and management. Maintaining the marketplace is so simple that several people in an organisation can share responsibility for it. INNOFACTOR Prime^TM Marketplace can also be used for managing images, multimedia elements and other types of file such as product brochures.

Internet payment, invoicing and accounts receivable

Payments for items purchased via the marketplace can be made in two ways: either directly through the attached Internet payment service, or by using a credit card number submitted after registration and stored in an encrypted system. Prices are calculated on the basis of information supplied by product management, on-going campaigns and customer-specific pricing details. Customers can also be billed after a sales transaction: the billing information is created, an invoice is produced and printed. Sales figures can be monitored using INNOFACTOR Prime^TM Marketplace’s accounts receivable function or by an external financial management system.

Managing supply and delivery

INNOFACTOR Prime^TM Marketplace tracks customer orders and completed deliveries, making it possible to check that customers receive their orders items on time. The responsibility for managing deliveries can be shared between different people in an organisation.

Centralised messaging: email, text messages, and eLetters

INNOFACTOR Prime^TM Marketplace's integral multi-channel messaging service makes highly-efficient communication possible in both individual cases and when group mailings are required. Customers can be assigned to mailing groups and then approached via selected campaigns. All messages sent to each customer are stored as part of that customer’s information.